The I Love My Pet brand needed a full refresh – modern design, clean typography, packaging and custom illustrations helped them truely stand out in the Canadian, US & Australian pet grooming markets.
This Australian Botanical pet shampoo series was one component in a full web, branding & collateral project rolled out during a long-term engagement with Orange Digital on three sub-brands (Mavlab, Fido’s & I Love My Pet) for launch and distribution internationally.
Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Wacom Intuos Pro
Sketch
InVision
Responsibilities & deliverables
Account and project manager
Branding: typography, logo usage rules, colour palette
Style Guide: content and layout
Brand elements: packaging icons, illustrations
Collateral: business cards, letterheads, packaging
Web design (landing page)
This packaging design was inspired by the native Australian botanicals used in the fragrance of the shampoos. Rosella, lilly pilly, milk thistle, kakadu plum and manuka honey were all illustrated digitally to look lush and lifelike . These “classically” drawn images were then placed into my final label design. The client was so pleased to have a touch of home, Australia, in their packaging and stand out on the shelves beside their competitors.
